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Friday, January 30, 2009

Hidden Costs Of Free Credit Reports & How To Avoid Them

By Jim M. Davies

With so many companies advertising free credit reports on national television, it's becoming increasingly hard to separate the wheat from the chaff. Because if the advertised offer is really free, then can the company justify paying for national advertising? And it's not like the campaigns ran and then stopped all of a sudden. They've been on the air for years now, so it has to be a profit-generating venture. And they all seem to be hell-bent on showing you what horrible things can happen to you should you not get your free credit report, while minimizing the fact that they're just as intent on selling you something.

Since we see more and more companies jumping in the "get your free credit report" fray, and spending the corresponding advertising dollars, then it has to be a profitable venture. Yet a "free" product doesn't exactly generate profits, so there has to be some kind of exchange of funds going on in order to generate those profits. Viewed from this angle, it then becomes very interesting to wonder if those offers are really free? Or do they come with strings attached?

The short version of the answers to these questions would simply be "No, they are typically not free", and "Yes, they mostly come with strings attached". If you're the type of person who like more detailed answers, then feel free to read on. A more detailed answer would be that just about any offer you see advertised on TV is NOT free, and so are most of the offers you see online. There are free offers, though, and we can help you sort out the free variety from the paid variety.

Like we said previously, most of the credit report offers do carry a cost. Banks and other lending firms have been touting free credit reports for years now, but what they really are offering is a subscription service where you get to check your credit report any time you want. This service is managed either by them or is the result of a partnership with one of the three major credit bureaus, Equifax, Experian, and Transunion. There are more than 3 credit bureaus operating in the US, but those three are pretty much the only ones that count.

Another reason for the rise in free credit report offers is that people have been getting more concerned about the content of their credit reports, because of the rise of "identity theft". Consequently, a lot of companies have entered the so-called "identity protection business". Their business model is simple: they advertise a free credit report, but in the fine print of their offer, should you accept it, it says that you're agreeing to subscribe to their credit monitoring services. They typically charge from $6.95 to $19.95 a month, and upon sign up you enroll for a plan that lasts anywhere from 3 months to a year. For your money, you get alerted in the case of suspicious activity on your account, and get notified about credit inquiries and late payments.

With the enactment of the Fair Credit Reporting Act (FCRA), the "big three" credit bureaus are each required by law to offer their customers a free credit report every year. They're not required to send it to you, though, so you have to actually ask for it. You can do so by mail, by phone, or over the Internet. Be sure you follow the instructions so you can get your free credit report, the one where you really don't have to pay a dime.

You can legally request a free credit report if a company denies your credit, insurance or employment application based on information that was in said report. Just know that you have 60 days from the date this happened to make your request. Unemployed people are also eligible for a free credit report every year, provided that they're planning to look for a job within 60 days. Finally, if you're on welfare, or if you have reason to believe that your credit report contains errors, you can also request a free credit report and it will be sent to you.

In case you didn't know it, there's a tremendous amount of competition in the banking industry. In order to keep customers or bring in new ones, banks constantly have to improve their offerings. So some banks have been offering a free credit report, and some form of basic online service that allows you to view and monitor your credit score, when you do business with them, either by getting a credit card issued by them or opening up a bank account with them. Highly desirable (and equally selective) credit cards issuers, such as American Express, also offer their best consumers very competitive packages of services, with credit report access and monitoring almost always being included at no extra cost.

If your needs do not go beyond looking at your credit report a couple of times a year to check for erroneous reports and misuse of your accounts or identity, there's no need to pay a monthly fee for that. Even if you do want to monitor your credit report on an ongoing basis, before you go to a paid service, set up your free reports so that you receive one every four months. If that's still not enough for you, then you can investigate one of the banks or credit card issuers that offers the service as part of a package deal.

Because so many life-changing decisions hang on the status of your credit report, it is essential that your credit report be accurate and that you take the necessary steps so that it remains that way. Monitoring services will only alert you, they won't do the legwork to correct anything that might go wrong. It's your responsibility to ensure that your credit report contains no errors, and you can do that without having to pay for it.

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